Crowdfunding tips: Build support via email You have your idea for your new business start-up, community project or venture and have decided that crowdfunding is way to go, but have you investigated crowdfunding tips on how to use email to gain support? You know that you need a video, some cool images, a compelling story
Marketing
The most important marketing tool for your crowdfunding campaign
What is your most important crowdfunding marketing tool? If you are serious about your crowdfunding campaign it is no longer enough to use text and some nice images to engage your audience. Today you need a video. It’s a fact that people no longer want to read online, they expect to watch a video. Once
Essential Tips for Promoting Your Crowdfunding Project
Promoting your crowdfunding project funded is not rocket science…but it’s also not a simple feat. Competition for support can be high for certain ideas. No matter how great your idea is, you will only get an edge by following these tips and being creative with your marketing and promotion. This will drive traffic to your
How established businesses are benefiting from crowdfunding
You’ve probably noticed by now that rewards-based crowdfunding is a great way for new businesses or projects to take off. What you may not realise is that crowdfunding is being used by established businesses. In fact, its being increasingly embraced by existing businesses in some pretty creative and resourceful ways. A player like Sony doesn’t need
How to use traditional PR to boost your crowdfunding campaign
Traditional PR and crowdfunding success If you have a great product or business idea you may be trying to raise funds to take it to the next level, or simply to go into production by starting a crowdfunding campaign. You know that you need to drive people to the campaign portal to get them to
Have a business idea, but no tech knowledge and little money? Read this!
Strategies for nontechnical entrepreneurs in software development In recent weeks I have had some interesting feedback from start-ups and entrepreneurs requiring affordable options for software development. Software development is not an easy game to play. Especially if you have had limited or no exposure to software development. The romance of Silicon Valley start-ups making instant
Web Essentials for Startup
Is a High Quality Web Presence Essential to Your Business? In this digital world, where 97% of consumers search for services and products online, it is essential for your new business or project to have a strong digital presence. Think about the world’s largest multibillionaire companies and you will find a common trend: Uber does
Writing A Compelling Video Script
Here’s some essential advice for writing an effective crowdfunding campaign video script by expert Glen Rose.
Credibility is Key to Successful Crowdfunding Stories
Creating trust in you is fundamental if you want to succeed in business and even more so crowdfunding. Every single day I work with organisations trying to get governments to give them a contract for work. Sometimes they get caught up in telling the customer what they do and not enough about the problem they
Free tools for designing & promoting your crowdfunding campaign
Free DESIGN TOOLS we love… If you are creating a crowdfunding campaign, or are simply looking to improve what you are doing online or in social media, you’ll want to check out these awesome resources for building great visual content. They are free, easy to use and inspiring! We’ve included these tools because designing a
Copywriting – How to Engage Your Audience
Setting up a business is hard work. It takes grit, determination and dedication. And every time you publish something about your business it needs to engage your customers. That’s quite a bar to reach time after time. You know your business and what you’re trying to achieve. But how do you translate that into clear
Facebook For Small Business
5 Key Tips Small businesses need to be actively marketing on Facebook. That’s the long and the short of it. Clients often ask – slightly wary tone in their voice – if they need to be on Facebook. My answer usually boils down to this: Facebook has 1.9billion users. Your customers are there – and
MARKETING 101
It’s never too late to start! Recently a friend had been complaining about business and how much it had changed. He has run his business for over 20 years and never had any problem but now things are harder and he doesn’t understand why. I explained that times have changed and you have to
Why websites still matter in the age of crowdfunding
[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Crowdfunding is still very much an industry in its infancy with many unanswered questions. However there are many lessons that can be learned from the years of data available to us in the small to medium business market. This post aims to highlight the importance of having a effective online presence for your
#BeSeenIn2015
INTRODUCTION: According to eMarketer over $11 billion was spent in Australia on Advertising last year (2014). Incredibly over 50% of that was spent on Digital Channels. In 2015 this growth shows no sign of slowing with spend predicted to increase by a further 10%.Another $500 million. And If you look at mobile advertising by
What’s your story?
Selling your story actually means creating a connection with your supporters or customers. Writing your story and the story of your business or idea is less about what you have to say and more about what people will want to hear in order to believe and buy in. That doesn’t mean you should write
Digital Marketing… What’s Next?
Are You Ready For 2015? Did you know that in 2014 online advertising expenditure surpassed television for the first time in Australian history? So how are you capturing this audience through digital, social and mobile? Key Statistics To Consider: Over 10.8 million Australian’s go online at least once a day 30% of website traffic is
Storytelling Isn’t Just for Campfires
There’s lots to be optimistic about in 2015, particularly when you look at the increased access to crowdfunding combined with the limitless imagination that allows us to create amazing ideas and innovative products. Crowdfunding is fortunately also not rocket science! We can all agree on that. But behind the basic steps required, future crowdfunders need
Marketing on a Small Budget? Focus on Strategy!
When your marketing budget is limited and let’s face it, most businesses are having this issue right now, the answer is about being strategic. Being strategic means that you need to put some more work in yourself and unfortunately, as most of us who run our own business have time constraints, that may seem like
